In the field of Digital Commerce – Magento is one of the most powerful platform for eCommerce store development. As per the state, approx. 70% of the industries using the Magento store for developing an eCommerce website for its online business.
Reason: Magento providers the full flexibility with maximum control, Single Dashboard with multiple stores, easy theme customization and store design and powerful inventory management with store security, Advance Level of integration with any other platform etc.
Well, if you are developing your eCommerce website on the Magento store, avoid these important things during your web development period.
Six common mistakes that you could unknowingly make when developing a Magento eCommerce website development
1. Never Use the Default store setting
Using a Default setting can damage your site with search engine ranking, your Click-through-rate, and it also increases the chances of malware attack and other security attacks. So always change the default setting in following areas.
Have you ever seen on popular eCommerce Store with “Homepage as a Default Home page title?” Maybe in Old Day, but now Google’s Latest crawler (algorithm) required a main targeted keyword followed by the secondary keyword for the default homepage title.
Best Practices: Write a fresh, Unique and SEO-friendly content for every single page. If required use Icon in a title (Unicode) as shown in below image.
Default Page description
One of the best ways to increase the Search engine rank of a particular web page is to make your Page description effective. Most of the Digital stores shoppers only rely on creative Photos and details product information to be convinced that they should make a purchase. Now with latest algorithm Update, Google can easily find duplicates page description and decrease the search engine ranking of your eCommerce Store.
Best Practices: Write a fresh, Unique and SEO-friendly Page description for every web page with targeting your primary and secondary keyword. And now you can also use Unicode to increase the CTR.
Default Magento XML sitemap
Most of the eCommerce store developers forget to change the default XML sitemap during the Magento store development process, or while make your eCommerce store Live. This can make big loose on your marketing efforts.
Best Practices: Create and upload Auto-Updated XML sitemap. And also you can use premium Magento Sitemap extensions with Auto-Updated functionality.
2. Bed theme Choice
Magento offers a wide range of theme choice for your eCommerce store’s Front-End. However, during the Magento store development, you must have to avoid the following point.
- Focus on customer suitability rather than personal choice
- Use simple and responsive theme which offers minimum loading time after updating the new products or extensions.
Best Practices: Always Choose the simple, customer friendly, fully responsive, theme that offers advance level customization option and unlimited integration option with minimum website loading speed. (less than 30 microseconds)
3. Avoid Complex navigation
Layered navigation is the major issues in most of the online store. In which many different categories are placed on a single page. Due to such type of design sometimes end-user can face issues like overlapped categories, obscured images and slow loading speed.
Best Practices: Make maximum use of Ajax n navigation for Advance level product filtering and stop allowing search engine crawler to crawl your temp. Generated Search URL’s view your pages.
4. Don’t Use Shared resources and server
If you are using Magento powered stores, technically they can be shared with other Magento store and websites on the shared server. You must have to avoid if you are building a Brand with a unique reputation.it helps your store to reduce the store speed and make your store to away hackers, securing your customer’s sensitive information and affecting your Magento store sales.
Best Practices: Configure your store to another separate server of your choice. Highly recommended: MySQL and PHP5
5. Don’t Choose Unresponsive theme
Nowadays, 95+ percentage of internet user is using the mobile devices. A responsive theme automatically adjusts itself according to screen size without compromising content and accessibility.
Best Practices: Must ensure your site is fully responsive and scalable to maximize user-friendly.
6. Check your full site with SEO Checklist
Many people thought like SEO is just about over. But actually, it's a bad assumption for most of the person. However, it’s a very bad move if the only brand marketing tactic you rely on. Like only doing the too much social media promotion and rely on Paid media. Basically, you must have to focus on every tiny aspect of SEO with Check List.
Best Practices: Create various SEO-friendly blog posts and utilize social media sharing for maximum audience reach. And follow the On-Page Checklist and Paid Promotion.
As we've seen, it's not just essential to develop a simple Magento eCommerce website. There are many important things you should have to keep in mind during your Magento store development.